As the Turkish Airlines Blog, we consider it a primary duty to deliver content written by our esteemed employees to our readers, particularly via Crew Insights category. In this way, we seek to provide an organic bridge between our employees and readers.
While we believe it is important to include a diversity of voices, we also believe that it is essential to set certain standards in order to maintain readability and shareability at the highest level on the Turkish Airlines Blog. This guide outlines the priorities of the content published in the Blog’s Tips category.
What topics can I write about?
Turkish Airlines Blog has eight sub-categories under the Tips main category. These are: Planning, Baggage, Transportation, Health, Equipment, Security, Blogging and Business.
The majority of these categories indicate the content by their titles. To briefly explain some of the sub-categories specific to the Turkish Airlines Blog:
- Equipment: Includes information about items that passengers cannot bring in their luggage but would like to take with them (sports equipment, baby carriage, etc.).
- Blogginge: Functional, useful tips for better vacation photos and videos.
- Business: Tips to enhance the experience and save time for our Business Class passengers, who are frequently traveling for business rather than leisure.
Therefore, before you start writing an entry about Tips to be published on the Turkish Airlines Blog, you can get inspired by examining these sub-categories in the Tips main category to determine a frame and theme.
How do I choose a title and subtitles?
To ensure that an article written for the Turkish Airlines Blog is accessible, we recommend that you establish an interrelated and meaningful structure when determining the title and sub-headings. Although it is not a requirement, you can use the structure we recommend below to reach more readers.
Ubersuggest, is a helpful tool in this respect.
With the help of Ubersuggest, you can see the most searched queries on the Google search engine regarding your targeted topic / theme, and you can create titles that are compatible with these search queries. In this way, the visibility and accessibility of your articles will increase.
For example, in composing an article with the theme of “Jet lag”, to be published in the Health subcategory of the Tips category: When we search for “jet lag” in Ubersuggest by selecting the language as Turkish, we can see that certain subtopics are searched more (the ‘keyword’ and ‘volume’ columns). There are many services like Ubersuggest in this regard and you can use other similar tools. In addition, in Google searches, the “related searches” section at the bottom of the page is a useful resource for choosing a title and sub-title.
You can create the title hierarchy of the article you want to write according to these sources. Below, you can find an example title hierarchy for content to be written in the Tip > Health category with the “Jet Lag” theme
- 4 tips to reduce jet lag on long flights
- What is jet lag?
- Who is at risk of jet lag?
- How does jet lag go away?
- Measures to reduce the effect of jet lag on long flights
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- Have a good rest before the trip
- Adapt to the time difference
- Drink lots of water
- Get less exposure to sunlight
How should a good article flow?
Content that comes under the Tip category, with certain exceptions, is likely to be content about pre-trip (“packaging guide for a 3-day international trip”), during the trip (“5 relaxing exercises you can do onboard during long flights”) or post-trip (“New transport in Rome for beginners”). In this respect, it is important to use the subjects of the process that readers are most likely to be curious about, and the information that represents this process, whichever process your article is about (pre-flight / post-flight / during the flight).
For example, in creating an article about “transportation in Rome”, it would be useful to create a flow in this article to answer the following questions:
- How to get from the airport to the city center in Rome?
- Is the distance between places to visit in Rome too far?
- Which mode of transport (public transport, taxi, rental car) would be a sensible option when visiting Rome?
- Does it make sense to get daily/weekly/monthly transportation cards?
- How to get to places that are difficult to visit in Rome?
- Which beautiful cities are close to Rome and which transportation method can be used to reach them?
In addition, these questions can be expanded according to the theme of the article (subcategories in the Tips category such as Health, Planning, Transportation, Equipment). And the flow of the article can be determined according to these specific questions.
Can I have visuals in my article?
At least a few images will be used while publishing your article. If you do not provide these images, we, as the Turkish Airlines Blog, will provide these images with the help of “stock” photo sites. If you would like to suggest photos, you can send the links for images you’ve found on the website www.istockphoto.com/en with the article.
In your article, we generally recommend that you use one photo for each heading and subheading. Again, these images must be related to the titles under which they will be used. For example, it would be correct to use a photo of the iconic British double-decker bus for a subheading “Public transport in London”.
We prefer that photos be used horizontally, rather than vertically, due to the blog format. In addition, in order to set a visual standard, we prefer to publish photographs that are not manipulated and/or heavily filtered. We take care to use photographs that are as bright as possible, clearly show the figures in the composition, are not confusing, and evoke positive emotions in the reader (pleasure, joy, fun, etc.). We recommend that you pay attention that the figure (human, food, sculpture, building, etc.) in the photograph does not cover the entire frame: Because the images we use on the blog are resized according to different device types (smartphone, tablet, computer), there may be cropping from the bottom-upper and right-left parts of the images.
Tips for creating an engaging post
- Writing the article in the first person creates intimacy between you and the reader.
- Mention tips that benefit you and save you time.
- The things that we do most often are usually those that we least believe could be done differently. Feel free to approach the subject
from a different perspective. This will intrigue your readers. - You can use humorous language – as long as it’s not offensive, of cours
- Keep in mind that the habit of reading lengthy texts is less common in Türkiye. Do not lose the attractiveness of the article.
- Try to give your readers what you expect from a travel / tip article.
- Your readers will like it if you inform them about the alternatives to the tip you have suggested on the subject you have written.
- Let your focus be on defining the problem and explaining how to overcome this problem with your own experiences.
You can download our guide in presentation format for the contents to be written in the Travel Ideas category.
